ROLE 2: Social Media Coordinator
African Horse Safaris offers the largest portfolio of expertly guided and unique horse experiences across the African continent. We specialise in horse travel across Africa, offering world-class riding experiences ranging from 3 to 10 nights in 12 different African Countries. While our focus will always be horse riding, we also create bespoke, multi-destination holidays across Africa.
ABOUT THE ROLE
African Horse Safaris is a leading platform offering curated horseback adventures across Africa. We’re passionate about travel, adventure, and sharing the beauty of equestrian life through compelling digital storytelling.
We are looking for a creative, driven, and strategic Social Media Coordinator to take ownership of our social media accounts—particularly on Instagram, TikTok, and YouTube—with the assistance and guidance of Isabel.
Key Responsibilities:
Content Creation & Strategy
- Develop and execute a content strategy tailored to each platform (Instagram, TikTok, YouTube and more) to align with the brand’s voice and goals.
- Create high-quality, visually appealing, and engaging content (short videos, reels, posts, stories, and YouTube videos) highlighting equestrian experiences, travel destinations, and client testimonials.
- Collaborate with photographers, videographers, clients, and on-ground teams to source and repurpose user-generated content.
- Maintain a consistent posting schedule optimized for audience engagement across all platforms.
Account Growth & Engagement
- Grow followers, engagement, and brand awareness for African Horse Safaris on Instagram, TikTok, and YouTube.
- Actively engage with the community by responding to comments, messages, and mentions to build meaningful connections.
- Pull in sales leads through engaging with prospective clients in the messages.
- Use trending hashtags, challenges, and audios on TikTok and Instagram Reels to enhance reach and visibility.
- Leverage YouTube Shorts and longer-format content to grow subscribers and maintain viewer retention.
Analytics & Reporting
- Track, analyze, and report on key performance metrics (follower growth, reach, impressions, engagement rates, click-through rates, etc.).
- Identify trends, audience preferences, and opportunities for improvement using data-driven insights.
- Prepare monthly performance reports and actionable recommendations for management.
Advertising & Partnerships
- Work with Isabel to create and manage paid social campaigns to increase visibility, bookings, and inquiries for African Horse Safaris.
- Partner with equestrian influencers, travel bloggers, and riders to amplify brand reach and generate collaborative content.
Brand Development
- Ensure all content aligns with African Horse Safaris’ identity, tone, and values.
- Position African Horse Safaris as the leading equestrian travel brand.
Innovation & Trend Monitoring
- Stay up-to-date with the latest trends, platform updates, and algorithm changes on Instagram, TikTok, and YouTube.
- Experiment with new formats and features to keep content fresh and innovative.
Requirements:
- Proven experience as a Content Creator on social media (can be a personal account) or similar role, with a strong portfolio of posting.
- Proficiency in creating and editing content for Instagram, TikTok, and YouTube (including reels, stories, and longer-format videos).
- Strong understanding of audience behavior and trends on each platform.
- Experience with analytics tools (e.g., Instagram Insights, TikTok Analytics, YouTube Studio) – Ideal but not necessary.
- Excellent written and visual communication skills with an eye for detail.
- Ability to manage multiple accounts and projects simultaneously while meeting deadlines.
- Passion for horses, equestrian culture and travel!
- At least 3 years of riding experience.
Perks & Benefits:
- Flexibility to work remotely (requires strong Wi-Fi and the ability to work a full day).
- Opportunities for international travel to experience and capture horseback adventures (at least one trip per year).
- A chance to play a key role in shaping and growing an exciting brand.
- Access to an incredible equestrian network and adventure travel community.
Salary Details
Base salary + Lead-based commission
Interested?
Please email your CV, Cover letter and link to examples of your social media content to isabel@africanhorsesafaris.com
If you do not have a link for social media content to share, then please send a travel Reel you have created for Instagram about one of your holidays