Worldwide Horse Safaris & South American Horse Safaris
African Horse Safaris is the world’s leading specialist in horseback safaris in Africa. Following ten years of rapid growth, we are expanding globally with the launch of two exciting new brands:
Worldwide Horse Safaris & South American Horse Safaris
These new brands will offer exceptional horse riding holidays across Europe, South America and beyond, using the same high-touch service and specialist expertise that has made African Horse Safaris the trusted name in equestrian travel.
We are looking for an ambitious, creative and commercially minded person to help launch and grow these new brands.
The Opportunity:
This is a unique role starts as a hybrid with a strong focus on marketing and content creation and evolves into a sales role as lead volumes increase. In the early stages, your priority will be to build awareness and drive enquiries through social media, website content and digital marketing. As enquiries grow, you will begin handling leads directly, guiding clients through the booking process and ultimately transitioning into a full sales role. This is an exceptional opportunity for someone who is equally excited by content creation, social media and selling high-value travel experiences.
Key Responsibilities:
Phase 1: Marketing & Brand Growth
- Create social media content for Worldwide Horse Safaris and South American Horse Safaris
- Create/Edit engaging content for: Instagram, TikTok, YouTube, Facebook
- Edit short-form videos and reels
- Assist with website updates and content
- Help build brand awareness and generate qualified enquiries
Phase 2: Lead Management & Sales
- Respond to enquiries generated through marketing activity
- Qualify leads and understand clients’ riding ability, budget and preferences
- Recommend suitable trips and build tailored itineraries
- Follow leads through to booking
- Manage client relationships from enquiry to confirmation
- Achieve sales and conversion targets
Phase 3: Sales-Focused Role
As the brands scale, your role will transition to become increasingly sales-focused, with marketing responsibilities shifting to a larger team.
Ideal Candidate:
We are looking for someone who:
Is passionate about horses, travel and adventure (a minimum of 3 years riding experience is required)
Is creative and comfortable editing video content
Has strong social media instincts and understands what performs well online
Is confident speaking with clients
Is organised and detail-oriented
Writes excellent English
Is commercially minded and motivated by results
Is excited by the opportunity to help build new brands from the ground up
Desired Skills & Experience
Experience in creating social media content for Instagram, Tiktok, Youtube – Advantageous on a professional level, but can be on a personal level
Video editing skills (CapCut, Davinci Resolve, Final Cut Pro, Adobe Premiere Pro or similar)
Sales or customer service experience
Travel industry experience is an advantage
Equestrian knowledge is needed
Salary Details
Base salary + commission of gross profit per booking
Interested? You need to be a South African Resident or National & based in Cape Town.
How to Apply
Please send your CV, a cover letter and examples of social media content you have created to Isabel at isabel@africanhorsesafaris.com
