Sales Consultant for African Horse Safaris


African Horse Safaris offers the largest portfolio of expertly guided and unique horse experiences across the African continent. We specialise in horse travel across Africa, offering world-class riding experiences ranging from 3 to 10 nights in 12 different African Countries. While our focus will always be horse riding, we also create bespoke, multi-destination holidays across Africa.


We are seeking a full-time Sales Consultant to join our team. As the ideal candidate, you would need to have sales experience (preferably in travel) with an inquisitive mind, a passion for travel and a proactive inclination. As we have a niche target market, horse riding experience is a must – You will need to be able to relate to clients and share their passion. You’ll be responsible for the sales of several of our horse safari packages and lodges which are based across Africa. You will oversee the admin and executions involved in processing your client bookings from point of enquiry to completion of trip.

The position requires someone passionate about horses, travel and Africa. Our ideal candidate will have previous experience in sales, preferably with a travel background. Candidates should have a strong desire to succeed and exceed targets and deliver a professional service to all our customers.

While this will be primarily a sales role, we are a very dynamic company. You should be willing to be involved in all areas of the business – from working directly with clients to getting involved in marketing strategies.

The ability to work independently is highly important as the role will ideally be done from a home office in Cape Town. However, we are open to working within South Africa. All candidates will need to be a resident or national of South Africa, although applicants from Zimbabwe and Namibia would also be considered.


Converting Sales Enquiries

  • Quick and professional engagement with enquiries via email and social media channels
  • Ability to guide clients in the sales process; identifying their needs, preferences and riding ability and finding the most suitable horse-riding holiday for them
  • Conduct the correct sales process to gain the highest conversion rate while ensuring a smooth and supported customer
  • Initiating telephone/Skype calls, Whatsapp communication, followed with email to keep in touch with any potential bookings across the globe – Sometimes arranging calls after hours as we have many US clients
  • Track enquiries efficiently, leaving all clients supported, engaged and fully prepared for their trip
  • Continuously build your knowledge and keep up to date with news on your products so you are equipped to explain and describe the horse safaris to potential clients. This includes researching various destinations, logistics, weather, riding conditions etc.

Manage bookings

  • Ensure all your sales material is the up to date, the best caliber and illustration for your products
  • Working together with sales and marketing team to generate new ideas to promote your products throughout the year
  • Have a working understanding of social media and the contribution to your sales promotion
  • Continue to be the point of contact for any further questions or issues that may arise
  • Prepare the client for their trip – creating the right expectation, provide the necessary information and ensure all the right documents and information is in place before they travel
  • Be on hand during travel to ensure clients have the best possible experience and handling any unforeseen issues
  • Build a rapport with clients to ensure a positive relationship and possible future bookings
  • Assisting the sales manager with processing the admin for all of their bookings
  • Work as a team with African Horse Safaris employees and help cover work when colleagues are sick, on leave or out riding in the bush!

Marketing Assistance and Business Development

  • Assisting from time to time with marketing tasks such as; writing content, social media campaigns, creating sales tools, website help if needed etc
  • Assisting with brainstorming new ideas and developing marketing and growth strategies and timetables

Experience and skills

  • Ideally previous sales experience, preferably in the travel industry with a good background on travel in Africa
  • A passion for horses and at least 3 years of riding experience is a must as this will allow you to relate to your clients and understand the intricacies of horse-riding holidays
  • Proficiency in English (written and speaking); knowledge of any additional languages is an advantage
  • Good communication skills – both on the phone and by email
  • Overall computer literacy with excellent knowledge of MS Excel and Google Sheets, One Drive, etc.
  • The ability to work independently – candidates will need to be able to work remotely, have a reliable internet connection and be willing to work after hours if needed
  • An inquisitive mind and willingness to do self-study and learn about different destinations
  • Attention to detail and strong organizational skills
  • A passion for travel and Africa is a must – Personal travel experience in Africa is a bonus
  • Strong people skills with the right approach to sell an experience rather than a product
  • Good time management and the ability to follow up on numerous enquiries, while maintaining a personable approach and good customer service, even under pressure
  • The ability to resolve any problem that arises and willingness to help others
  • Personable and can create strong relationships with both clients and operators
  • Experience in using social media to create interest and updates on our safaris
  • Good content writing, creativity and interest in marketing


Salary Details

Base salary ZAR14,000 with a 7% commission of gross profit per booking

Interested? Send your Cover Letter and CV to [email protected]


Interested in marketing and looking for a new adventure in the travel industry?

African Horse Safaris are offering an exciting opportunity for a 3-month marketing internship

We’re looking for an enthusiastic team player with an interest in marketing, a love of horses and a great sense of adventure! You’ll be part of a small, dynamic team where every day is different. You’ll be working remotely from your home and be rewarded with 2 weeks at our amazing working holiday in Zimbabwe – riding every day and living with giraffe and zebra in your back yard.  
We’d love to hear from you if you’re driven, creative and looking at learning new skills.
What you need to do:
Write a 300-800 word blog post entitled Why Horse Safari is the Next Big Thing
Write a cover letter including why you’re the perfect person to join the team
Send your CV, cover letter and blog to: [email protected]com
We’re looking for someone who:
Is passionate about horses and horse riding 
Has an interest in marketing and the travel industry
Has an excellent grasp of the English language (written and speaking)
Is able to dedicate around 28 hours a week to African Horse Safaris
Is able to work independently with great personal organisation
Has their own computer with reliable internet connection
Is confident using Google Docs as well as Microsoft Publisher
Has a creative flair and a willingness to learn
Is familiar with all social media platforms
What you’ll be doing:
Creating marketing material 
Editing images and videos
Writing content for the website and blog
Assisting with social media marketing
Learning about different destinations in Africa
This is an unpaid position, however, you get the following:
Marketing experience
Working in the Travel Industry
Great referrals for your CV
Full-time guidance